I just tried to subscribe to the mailing list of the popular coffitivity.com web application. Apparently I was already subscribed to the list in the past and I got an unpleasant error message. Perhaps there should be another more friendly error-less way to let me know I already subscribed.
Addictivetips.com is great tech blog “focused on helping users find free and simple solutions to their everyday problems”. Each day they send a newsletter with the best tips of the day. In today’s edition one of the images was missing (see the screenshot). This is especially notable since this is the first image in the newsletter.
The missing image could be caused by one of the following reasons:
A. The link to image location as it appears in email HTML is incorrect.
B. The link is correct but the actual image is missing from the server.
This is not the worst thing that can happen since the most important things in the newsletter are the title, the description and the actual link that leads to the right article. But, for the web experts that run the blog and have 35K+ subscribers, this small but noticeable mistake may be rather embarrassing.
Obviously it’s important to check all scheduled emails to make sure all images are displayed correctly but glitches like this may happen, especially if you send new editorial content each day. Luckily this problem can be fixed even after the email was already sent out. From checking the source code of the newsletter I noticed that they store the images not inside their Email Service Provider but on their own server. Therefore they can fix the problem by making sure to place the right image in the right url that already written inside the email. In fact, if they act and replace the image quickly enough, most of the recipients that will open the newsletter will see the image without ever suspecting that there was initially any problem with the email.
Here’s why this Email announcement from Evernote Rocks:
1. Clear Title. Simple Design. Boom, in less than 5 seconds you already received the main massage.
2. No BS. No long “Blah Blah” texts. One short paragraph with a link to a video page that explains the main features on the new version.
3. They Don’t ask you to “Spread the word” because they understand that despite you being happy about the new version you actually have no intention to share their promotional announcements with any of your friends.
Pizza Express: the kings of image-blocking genius!
This will definitely have to be my next project after I’ve got device-responsive code down pat!
In the meantime I’ll enjoy that bottle of prosecco!
Clever no images design!
This awesome header in webdesignerdepot.com newsletter shows the current number of subscribers.
In this Welcome email from Buffer there seems to be a dynamic field problem. Instead of what (I think) was supposed to be a link to latest news item, we see the actual name of the Dynamic field in the body of the email.
The reason for this might be wrong syntax or empty field without a default value.
How to avoid this?
- You shouldn’t stop using dynamic fields in welcome emails, it’s a great way to bring life to your text. But double check you triggered mailings, especially the welcome emails because this is the first email the recipients will see and you won’t have a second chance for first impression. Use seed list or preview to see how different users are going to see the email.