Strong image + Valuable proposition + Clear Call to Action = Great Email (from ecommercecosmos.com)
Sometimes the signup form can be too “Artzy”, like this Newsletter signup form at www.nastygal.com which is hard to distinguish as a field to input your email.
To increase the engagement with it’s emails, OkCupid.com started to include profile questions in it’s email updates, to trigger user who no longer click on matches photos.
healtcare.gov email signup form has a glitch: the names of the fields are separated from the the actual fields.
Mellanox.com Newsletter, has extremely well designed subscription configuration page.
I just tried to subscribe to the mailing list of the popular coffitivity.com web application. Apparently I was already subscribed to the list in the past and I got an unpleasant error message. Perhaps there should be another more friendly error-less way to let me know I already subscribed.
Addictivetips.com is great tech blog “focused on helping users find free and simple solutions to their everyday problems”. Each day they send a newsletter with the best tips of the day. In today’s edition one of the images was missing (see the screenshot). This is especially notable since this is the first image in the newsletter.
The missing image could be caused by one of the following reasons:
A. The link to image location as it appears in email HTML is incorrect.
B. The link is correct but the actual image is missing from the server.
This is not the worst thing that can happen since the most important things in the newsletter are the title, the description and the actual link that leads to the right article. But, for the web experts that run the blog and have 35K+ subscribers, this small but noticeable mistake may be rather embarrassing.
Obviously it’s important to check all scheduled emails to make sure all images are displayed correctly but glitches like this may happen, especially if you send new editorial content each day. Luckily this problem can be fixed even after the email was already sent out. From checking the source code of the newsletter I noticed that they store the images not inside their Email Service Provider but on their own server. Therefore they can fix the problem by making sure to place the right image in the right url that already written inside the email. In fact, if they act and replace the image quickly enough, most of the recipients that will open the newsletter will see the image without ever suspecting that there was initially any problem with the email.